Our Overdose Awareness Day 2011 campaign

August 31st was International Overdose Awareness Day.

This is a day to remember those we have lost and to raise awareness of drug issues. It is an International Campaign started by Sally Finn from Melbourne’s Salvation Army in 2001.

Moreland Hall made a number of online press and social media releases as part of our Overdose Awareness Day activities. Here is a list of our communication activities.

August 31st was International Overdose Awareness Day.

This is a day to remember those we have lost and to raise awareness of drug issues. It is an International Campaign started by Sally Finn from Melbourne’s Salvation Army in 2001.

Moreland Hall made a number of online press and social media releases as part of our Overdose Awareness Day activities. Here is a list of our communication activities.

Media release:

Moreland Hall Launches Position Paper to Commemorate Overdose Awareness Day.

Our media release regarding Overdose Awareness Day and the launch of our first Position Statement was sent out and posted on our website here

Position Statement:
Our Position Statement supporting the consideration of a Medically Supervised Injecting Centre in Melbourne was launched and is available via our website here:

There is also a Supporting evidence document that provides information on our Position.

Social Media Campaign:

To raise awareness of Overdose Awareness Day Moreland Hall participated in a Twitter, Facebook and Scoop.It Campaign.

Facebook: An image and information on the day was disseminated to our fans and friends on Facebook.

Twitter: Please find below the tweets that were sent out by Moreland Hall with the #OD11 hash tag as part of our twitter campaign to support Overdose Awareness Day 2011.

(Please note the list does not include retweets or mentions of other twitter account which also may include the #OD11)

  1. Naloxone (Narcan) was administered successfully 1188 times by ambos in Victoria in 2009/2010 #OD11
  2. halving your hit increases your chances of not overdosing #OD11
  3. Narcan: saving lives for over 40 years #OD11
  4. Sleeping or overdosed? Would you check? #OD11
  5. You walk into a room to find a person unconscious with drug paraphernalia around. Would you know what to do? #OD11
  6. Don’t mix: Mixing heroin with other depressants like alcohol or benzodiazepines can heighten risk of overdose. #OD11
  7. Had a break lately? This can lead to a reduction in tolerance. Be careful and maybe halve your hit. #OD11
  8. On your own? Plan for the worst, just in case. Make sure you have friends around that will call an ambulance. #OD11
  9. Danger, Response, Airway, Breathing, CPR, Defibrillator 6 things to know about in case of overdose #OD11
  10. D.R.A.B.C.D. Do your mates know what it stands for? #OD11
  11. True or False: It is possible to overdose on alcohol. #OD11

7 images were also released (click image to view):



Scoop.It

Moreland Hall recently commenced curation of a collection of media articles appearing on the Internet relevant to the alcohol and other drugs sector utilising Scoop.It. Moreland Hall has collected a range of
media articles regarding overdose and International Overdose Awareness day. The articles are free to view by anyone. To checkout the articles collected visit: http://www.scoop.it/t/alcohol-other-drug-issues-in-the-media